Five Common Mistakes to Avoid when Planning an Event

Mar 12, 2019

Organising an event can be complicated and overwhelming. Usually, issues arise because of poor planning and execution. Below are some of the common event mistakes that must be avoided to ensure a successful event hosting.

Failing to Plan in Advance

Planning an event is complex no matter how big or small it is. But, this can become a more serious issue when you do it the last minute. It is important to decide when to begin the event planning based on the kind of event you want to organise. Planning in advance will provide you with plenty of benefits. Often, event venues provide better pricing options when you book early. Also, you can contact more participants and implement a better marketing strategy to promote your event. When planning on the accommodation, check out your option at chateaubromont.com.

Not Picking the Right Date

The date of the event is one of the most essential elements which will impact the number of participants you can expect to attend. You must choose a date that works for your participants and speakers. You can do this by ensuring the said date does not coincide with holidays and peak travel seasons, similar events, as well as college and university exams.

Not Practicing Good Market Segmentation

Ensure your segment your participants to their geographical, demographical, behavioral, and psychological characteristics. If you know the kind of participant you want, you can begin to concentrate on your event marketing efforts and talk directly with that group of people.

Failing to Realistically Estimate your Participant Numbers

When predicting the number of participants you expect in your event, ensure the number is not under or over your estimate. This is because your prediction is associated with the event venue’s capacity, amount of food and drink to cater and a lot of other factors.

Not Hiring the Right Speakers

Usually, speakers are the main selling points of many events so ensure you make the right investment. It is important to hire speakers who can attract your audience and keep them engaged. You should be looking for charismatic, knowledgeable, experienced, and relevant speakers. Choose those who have ties to the subject matter of your event and are famous among your community. This will ensure many participants will attend your event. Keep in mind that your chosen speakers can be the determining factor behind the choice and decision of your participants to attend or skip your event.

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