Last December, Cadbury Dairy Milk excited mall-goers with a device that combined two things Filipinos love: Chocolate and Videoke. It was set during the most celebrated time of the year, Christmas. People were given a chance to have a moment of pure joy amidst the last-minute holiday shopping rush.
Dubbed “Sing for Joy,” the machine was set up in different malls within Metro Manila and passersby were invited to share the joy with one or more friends. All they had to do was pick a Christmas carol from the song list, and perform it to the best of their abilities. The machine captured the participants on video so they could watch themselves as they sang.
After their performances, the machine dispensed free, creamy Cadbury Dairy Milk Bars to each participant. Brand endorser and model Georgina Wilson joined the fun as she sang carols with fellow chocolate-lovers at the Trinoma mall in Quezon City.
All videos were recorded so that they could also be played back for a panel of judges from Kraft Foods (Philippines), Inc. and its advertising agency Ace Saatchi & Saatchi. The top 10 videos will be posted on the Cadbury Dairy Milk Philippines Facebook Page (http://facebook.com/cadburyph), and the one group with the highest score will win P40,000 in cash.
Visit the Cadbury Dairy Milk Facebook page to see the videos and pictures from the “Sing for Joy” activities.
Judging will be held on the week of January 9, 2012 and the winner will be announced the following week.
